11Information integrityBelow the top 20
Synthetic reviews destroying markets
CapabilityDomain knowledgeAffordanceImpact domainCap-adjacent
Statement (NASA form)
Given that product, hospital, and employer reputation already run on reviews, there is a possibility of generated reviews moving demand, ratings, and inspections resulting in a market in which the average signal is fake and the real one is ignored.
Likelihood
4Likely
Consequence
2Minor
Urgency
3Priority
Reputation was an institution. It is becoming a generation problem.
Composite 11 = 4×2 + 3